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UK: Boutique hotel group Malmaison is looking to open new properties in suburban areas.
Chief executive of Malmaison and its sister brand Hotel du Vin, Gary Davis, said that the company is set to open four new hotels in its traditional city-centre locations, as well as to six to seven properties on the edge of major towns and cities, with a focus on leisure membership.
“We are running out of big city centres in which we can develop hotels, so in the smaller markets we are looking to add revenue generators to drive profit where the normal major city-centre room rates will not hit our profit or return expectations,” said Davis.
The suburban Malmaison properties will typically be 120-room new-build hotels on 2.5 acre sites, featuring a gym and health club brand called MalLife which will serve around 3,000 local members. They will also feature a Mal Bar and Brasserie, coffee shop and business club.
“The brand is young in outlook and stylish – and the addition of wider facilities at new sites around the country will mean the properties become vibrant hubs both for business and pleasure across the UK,” said Davis.
Potential sites include the outskirts of Bristol, Milton Keynes and Aberdeen. There are currently 12 Malmaison hotels – Davis said all future properties are likely to involve a leasehold agreement with developers.
www.malmaison.com
