Nikki Beach announces three new locations

US: Nikki Beach Hotels & Resorts will open new properties in Santorini, Montenegro and Sri Lanka.

Nikki Beach Hotels and Resorts has announced an expansion of its development pipeline.

In a joint venture with Nikki Beach Hotels and Resorts EMEA, the companies currently operate three resorts in Dubai, UAE; Bodrum, Turkey; and Porto Heli, Greece. Under the same partnership, first on the expansion plan is Nikki Beach Resort & Spa Santorini, which is poised to open in 2019. It will consist of 60 rooms and suites, three restaurants and a spa.

Nikki Beach Hotels and Resorts EMEA CEO Jihad El Khoury commented: “With the opening of Nikki Beach Resort & Spa Santorini, we have triggered our next level growth phase in line with our development strategy. This was driven by the investors trust in our brand and the market demand for fresh and relevant lifestyle resort applications.”

Under the Nikki Beach Global portfolio and situated on a private peninsula in the bay of Budva, Nikki Beach Resort & Spa Montenegro will be part of a luxury private villa development. The property will house 150 rooms and suites, 20 luxury villas, three individual private beaches, a jetty, five restaurants, a spa and gym. The brand’s beach club concept, Nikki Beach, will also be integrated into the resort.

Nikki Beach Resort & Spa Sri Lanka will be located within a new development on Balapitya beach. The property, which will be open year round, will consist of 200 rooms and suites with rooftop pools and a private beach. There will also be four restaurants and bars on site, a Nikki Spa, Tone Gym and Nikki Beach integration into the resort pool.

“In its 20th year of operation, Nikki Beach continues to evolve as markets change,” said Lucia Penrod, CEO of Nikki Beach Global. “A year ago, we shifted our focus on reorganising our Hotel Division and the result after one year is three new projects under construction and a deeper pipeline than we have ever had before. Our first beach resort was opened in 2010 in Koh Samui, Thailand, and after nine years, our hotel brand is ready for take off.”

“Our current pipeline and its imminent growth is a clear indication that the market is truly craving our experiential lifestyle concept,” says Alexander Schneider, newly appointed president of the Global Nikki Beach Hotel Division. “Hotel owners and investors are looking for sustainable partnerships that are capable of introducing meaningful and wholesome brands, which provide the true potential of making a difference in a currently opaque hospitality environment. The brand standards of a hotel management company need to translate into a tangible experience for the guest, which creates excitement, loyalty and measurable returns.”

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