![[Credit: Aiden by Best Western Herning] Aiden](https://boutiquehotelnews.com/wp-content/uploads/2023/01/Screenshot-2023-01-31-at-11.31.58-800x445.png)
Reading Time: 2 minutesWorldwide: BWH Hotel Group has announced 30 new hotels in Scandinavia under its upscale, boutique brand Aiden, as well as launching in India.

Reading Time: 2 minutesAsia: The Ascott Limited is set to debut The Crest Collection in China, Singapore and Vietnam with the earliest launch date slated for the end of 2023.

Reading Time: 2 minutesUSA: Aspen Skiing Company has rebranded its hospitality division, formerly The Little Nell Hotel Group, to Aspen Hospitality.

Reading Time: 2 minutesUS: Luxury travel subscription brand Inspirato has announced a plan to streamline its operations, including laying off 12 per cent of its current staff with immediate effect.

Reading Time: < 1 minuteUSA: Adventure hotel brand Gravity Haus has announced a strategic financial partnership with EPR Properties for future acquisitions.

Reading Time: 2 minutesWorldwide: Designed for independent hoteliers, Handwritten Collection is the latest brand from Accor with more than 110 leads globally.

Reading Time: 2 minutesUK: UK consumers are continuing to book staycations in 2023 despite the cost of living squeeze on household incomes and the opening up of international travel, according to a recent survey of 1,000 consumers.
![[Credit: Ace Hotel] Ace Group International acquired for $85m](https://boutiquehotelnews.com/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-14.23.06-800x445.png)
Reading Time: < 1 minuteWorldwide: Lifestyle and hospitality operator and development firm Sortis Holdings has agreed to acquire the Ace Group International and its management company Atelier Ace for $85 million.
![Rendering of SO/ Uptown Dubai Residences [Credit: Accor] Accor targets living sector with platform launch](https://boutiquehotelnews.com/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-09.18.17-800x445.png)
Reading Time: 2 minutesWorldwide: Accor has launched Accor One Living, a new platform to support the development and operation of branded residences and mixed-use projects.

Reading Time: 2 minutesFrance: Accor and shipbuilding company Chantiers de l’Atlantique will launch the 220-metre-long Orient Express Silenseas in 2026.
Airbnb brings hotels in-house