Pomeranc brothers back in business with launch of Sixty Hotels

US: Jason Pomeranc, the co-founder of Thompson Hotels, has announced the launch of new hotel brand Sixty Hotels, a part of hospitality company, Sixty Collective.

Pomeranc is partnering with his brothers Michael and Larry Pomeranc and long-time collaborator and former Commune Hotels CEO Stephen Brandman. The Sixty Hotels brand takes its name from the Pomeranc’s debut property, 60 Thompson, which opened in SoHo, NYC, in September 2001.

Speaking about the launch he said: “We have always been Sixty. Launching Sixty Hotels is a liberating experience for us. The boutique sector, a segment of the hotel business founded on innovation, has become highly populated and mainstream. People have forgotten about the narrative. Sixty Hotels intends to lead the way in reintroducing this sector of business back into the hospitality world. Sixty Hotels will be the next evolution of hotel environments and experiences, supported by the ‘collective’ – our team, publishing vehicles, original content and engaging programming. The goal is to create a global hospitality brand unified by a common thread of unique locations, provocative design and compelling programming that speaks to those who have followed us through the years.”

The brand launch of Sixty Hotels will include 60 Thompson, Thompson Lower East Side, 6 Columbus and Thompson Beverly Hills, each of which will be flagged as Sixty Hotels in January 2014. The four-hotel portfolio was part of the original Thompson Hotels, which grew to 12 properties. In 2011 Thompson merged with Joie de Vivre Hotels and Geolo Capital to form Commune Hotels & Resorts. Jason Pomeranc served as co-chair of Commune for two years, before selling the Thompson brand to Commune in August 2013.  The Pomerancs retained four core properties, now comprising the Sixty Hotels portfolio.

“Sixty Hotels will be a more mature, sophisticated brand with a heightened sense of ‘residential’ living while retaining the in-the-know, iconography-inspired stylish pulse guests expect from our brands,” said Pomeranc. “While we always will look back to the elements of culture that have enduring appeal in this hotel category, we do not want to get stuck in nostalgia. Consider the Sixty Hotels brand an evolution to the next level of what excites us – and in turn savvy travelers.”


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