Worldwide: Hospitality real estate group PPHE Hotel Group has announced the inclusion of its lifestyle brand art’otel in Radisson Hotel Group’s portfolio.
In May 2022, PPHE and Radisson announced a partnership extension which allowed both companies to leverage respective brand strengths across portfolios.
Now, PPHE’s art’otel brand will be included in Radisson’s hotel portfolio to accelerate its global growth. The brand is centred around design-led hotels, each with a signature artist, and regularly hosts exhibitions, events and launches.
PPHE recently opened art’otel London Battersea Power Station and has three art’otel projects in the pipeline – in London Hoxton, Rome and Zagreb.
Boris Ivesha, president and CEO of PPHE Hotel Group, said: “We are continuing to actively develop our premium lifestyle art’otel brand following the recent opening of our first art’otel in London, and we have a number of further exciting art’otel branded properties in our development pipeline.
“We are thrilled to have extended our partnership with Radisson Hotel Group, building on our 20-year partnership, providing us with access to their technology platforms, powerful reward programs and development expertise in markets targeted for art’otel growth.”
Federico J. González, executive vice chairman of Radisson Hotel Group, said: “All our offerings possess some integral lifestyle elements. We are excited to add the premium lifestyle art’otel brand to our brand portfolio, recognising the strength of the current portfolio and pipeline. We aim to unlock the brand’s potential by leveraging our powerful distribution and support infrastructure while growing the brand in top tier markets around the globe. We increasingly provide our owners and guests with relevant opportunities and possibilities.”