Germany: Ruby Hotels will launch its first Stuttgart property, comprising a hotel and coworking space, in spring 2023.
The Munich-based hotel brand will, for the first time, combine its “lean luxury” philosophy for a hotel and a coworking space under one roof, at the city’s central Gerber shopping mall.
The new hotel and Ruby Works co-working space will be the group’s 10th project in Germany and forms part of an ambitious expansion plan to unveil a total of 17 new properties by 2023.
The 150-room hotel and 1,700 square metre coworking space (with approximately 190 workstations) will take over the top floor of the city shopping mall. Guest rooms will range in size from 14 to 23 square metres, with the property also housing a 24-hour bar and a library.
The project will be the second time a Ruby Hotel has been integrated into a shopping mall and the first time actual retail space has been converted for this purpose.
“As a conversion of former retail space right in the heart of the city, the Gerber project represents a ground-breaking milestone for us. We have created completely new room types for this project, adapted to the challenging floor layouts. The excellent location, high ceilings and unusual style of the building are a perfect match for our lean luxury philosophy and the project therefore represents an attractive new addition to the Stuttgart hotel market,” said Michael Struck, CEO and founder of Ruby Group.
Klaus Betz, head of real estate at Württembergische Lebensversicherung AG said: “We are delighted that the Gerber shopping mall is increasingly turning into a mixed-use development and indeed is being perceived as such. This is where an attractive building offering local amenities such as retail units and restaurants focusing on quality and sustainability, also accommodates office space and a hotel development. The fact that we were able to acquire Ruby is an important milestone in Gerber’s strategic development and a sensible addition to our overall concept. This project means that we are combining more than six types of use in one development which complies with ‘The City of Short Distances’ concept.”