UK: The scheme, which is open to any hospitality outlet in Scotland, includes discounted overnight stays and other attractive deals.
Help Out Hospitality has been created for independent operators to share offers on a commission free basis to help drive footfall over the quieter winter months.
It’s spearheaded by Barry Knight, director of food and drink procurement company The Full Range. He said: “The hospitality sector was first to close and last to return following the UK lockdown, with further tiering restrictions in Scotland continuing to make trading conditions impossible for most owners. Winter represents the most difficult period for volume and with no positive Christmas trade to assist, hospitality outlets desperately need to maximise footfall to ensure they can trade come spring next year.
“We have launched our ‘Help Out Hospitality’ campaign which provides a free to air site for all owners wishing to promote offers, crucial as operators cannot afford to pay third party commissions traditionally associated with campaigns at this time of year. We have listed all current tier levels against participating sites and would urge anyone visiting our site to please respect current Scottish Government guidelines regarding travel restrictions before booking,” Knight added.
So far, the scheme comprises over 30 participating outlets across Scotland, including cafes, bars, restaurants and hotels. It runs in all hospitality settings, including takeaway businesses.
The hotels participating in the initiative include:
• The Dunstane Houses (Edinburgh)
• Ingliston Country Club (Bishopton)
• Number 10 Hotel (Glasgow)
• Glentress Hotel (Peebles)
• Golden Lion Hotel (Stirling)
• Mckays Hotel (Pitlochry)
Visit the Help Out Hospitality website to keep abreast of the restaurants and suppliers involved.