Standard Hotels launches ‘Shop for a Cause’ initiative

Worldwide: Standard Hotels has launched an initiative whereby 100 per cent of profits from all merchandise purchased from The Standard retail shop will be donated to its employee relief fund.

In March, the Standard leadership team set up The Standard Stands Together Relief Fund, listed on, to provide financial support to team members who have lost jobs due to COVID-19.

The company has seen all seven of its global hotels temporarily close in New York, Los Angeles, London, Miami and the Maldives.

To further support the fund, The Standard has since launched an initiative in response to the vast number of people shopping online.

100 per cent of profits from all official merchandise bought from The Standard retail will be donated to the relief fund as well. 

Items range from Standard spa products, accessories, ashtrays, bottle openers, rolling papers, and it’s very own The Standard label – with custom pieces designed by their own in-house design team; from sleepwear to streetwear collections.

All products can be viewed online here.

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