US/UK: Hotel collection Graduate Hotels has appointed Michaella Solar-March as the group’s chief marketing officer.
Solar-March brings nearly 20 years of marketing experience to the role, having worked with various companies in the lifestyle, hospitality and real estate industries including Rockefeller Center, Tishman Speyer, Soho House, and Sonos.
Most recently, Solar-March served as chief marketing officer for MA Hotel Management at MA Financial Group. The hospitality platform oversees £2 billion in owned and managed assets, including the Redcape Hotel Group.
In her new role, she will be responsible for leading Graduate Hotels’ global marketing efforts across its 33 hotels in the US and the UK.
Solar-March said: “Every Graduate Hotels property is designed to be a highly intentional and immersive experience inspired by local traditions and legends. Connecting community, culture, and branded storytelling has always been central to my career, and no one does that with more authenticity than this beloved brand and talented and dynamic team. I’m thrilled to be joining the company during such an exciting phase of growth, and I look forward to creating meaningful memories and lifelong relationships with our guests.”
Kevin Osterhaus, Graduate Hotels’ president, added: “Michaella has an incredible track record for cultivating community gathering places that are rooted in culture and storytelling. There is great alignment between the impactful global marketing campaigns she has successfully executed and the founding principles of the Graduate Hotels brand. We’re thrilled to have her join the team and help us continue to strengthen our brand identity globally, while simultaneously honouring a hyper-local focus.”
Graduate Hotels has an additional four properties in the pipeline, all in various stages of development. The brand recently announced its debut in Austin.