OLS appoints corporate director of distribution

US: Brandon Standerfer has been hired as OLS Hotels & Resorts’ corporate director of distribution and will be responsible for managing the group’s customer facing channels.

With more than 20 years of experience, Standerfer has held positions in distribution at Two Roads Hospitality and Joie de Vivre. He most recently served as senior director of distribution strategy and channel management at RLH Corporation.

In his new role, Standerfer will work closely with OLS’ revenue management team and technology partners to develop a data-driven strategy that improves the customer experience. He will oversee the configuration, training and overall connectivity of customer facing distribution channels.

Ben Rafter, OLS’ chief executive officer, said: “I couldn’t be more pleased to have Brandon join our team during this exciting period of growth for the company. Brandon has a proven track record for developing profitable distribution strategies, and we are looking forward to his insight and leadership at OLS.”

In the last year, OLS has added several properties throughout Hawaii and the Western US tot its portfolio, and have many more in the pipeline for 2020.

OLS Hotels & Resorts is led by technology entrepreneur Ben Rafter and specialises in using analytics to ensure properties are optimising return on investment. It has around 30 boutique and branded properties, with roots in independent hotels and offices in Los Angeles and Honolulu.

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