Sweden: Thérèse Cedercreutz has been appointed chief commercial officer at Scandic Hotels, effective from early January 2023.
Cedercreutz has been a member of Scandic’s board of directors since 2021. Most recently, she has worked as senior advisor and management consultant at Miltton Group, a strategic communication agency.
Anna Spjuth, former CCO at Scandic, will leave the company in spring. When Cedercreutz takes on the role, Scandic’s nomination committee will recommend a new candidate to join the board of directors at the company’s next annual general meeting.
Jens Mathiesen, president and CEO of Scandic Hotels Group, said: “I am happy that Thérèse is joining us as chief commercial officer and member of the executive committee. Both Scandic and the hotel market have recovered quickly after the pandemic and with two record quarters behind us, it’s now time to accelerate our commercial development to further strengthen our leading position in the Nordic countries.
“Thérèse’s strategic expertise and broad operational experience in business development and establishing international brands will strengthen our commercial organisation and offering. That she already knows Scandic well and is engaged in the company is very positive and another reason why Thérèse is the natural choice for us.”
Mathiesen added: “In recent years, with Anna Spjuth at the helm, Scandic’s commercial unit has done a fantastic job of optimising our efforts to make it through a difficult time in the company’s history to deliver a record profit during the fall. I am extremely grateful for Anna’s contributions and dedication, and I wish her all the best going forward.”
Cedercreutz said: “I feel honoured and excited that Jens asked me to take on a more operational role. Scandic has a leading and well-established brand in the Nordic countries, and the company came out of the pandemic as a stronger organisation with a very exciting future. I look forward to contributing to further strengthening Scandic’s commercial development and accelerating the transformation within areas such as digitalisation to create even better customer experiences and strengthen Scandic’s brand in new and existing markets.”