UK: The 34-bed Fitzrovia property has announced Mikail Goek as its managing director, who joined the business in July 2020.
Born and raised in Berlin, Goek has spent his entire career in hospitality. Before The Mandrake, he oversaw the conception, implementation and execution of several London-based members-only establishments, including The South Kensington Club and Maslow’s Mortimer House.
Commenting on his appointed, Goek said: “The Mandrake was always appealing to me both aesthetically and as a social place. The founder, staff and team are incredibly creative and with great energy. They have truly birthed a multi-sensory story, a guest journey that is unparalleled and woven with unexpected art, music and nature, all underpinned with an honest and edgy service.”
Talking about the team specifically, he added: “They are innovative and flexible for the guest experience; having a smaller team enables fluidity to change and no long decision-making processes. This is a huge strength, especially in this climate, and I am excited to be a part in developing The Mandrakes offering, to lead how the industry will change after these months.”
Hotel founder Rami Fustok said: “He has restructured the business entirely since joining in July 2020 to enable us to battle through these extraordinary times and for us to grow from strength to strength, so he has been a natural choice in leading the company forward.
“The Mandrake is a cultural hub where people from different creative industries can come and share their mindset and experiences. Guests always know by stepping through our gates, they will be immersed in an environment that has no creative boundaries, something we believe is more critical now than ever.”
The Mandrake is a luxury boutique hotel that comprises an award-winning in-house restaurant and bar, private dining room, theatre space, and outdoor terrace.