UK: Customer engagement platform Cendyn has acquired booking engine digitalhotelier to maximise direct bookings.
Digitalhotelier provides integration distribution, demand generation, design, development, and data intelligence for hotels globally. The company works with hotel partners including Prince Hotels & Resorts, Rotana Hotels & Resorts, Newmark Hotels and more.
Via the acquisition, Cendyn will expand its distribution and eCommerce capabilities as well as gain over 700 hotel partners which are currently working with digitalhotelier, equivalent to more than 120,000 rooms.
“Our mission at Cendyn is to provide hoteliers around the globe with innovative technology solutions that enable deeper, more profitable guest relationships by empowering hotel staff with the data they need at every touchpoint in the guest journey,” said Tim Sullivan, CEO and president at Cendyn.
“This acquisition enables us to double-down on that mission at a time when hoteliers are being forced to do more with less. We are excited to be working with the entire talented digitalhotelier team to rapidly integrate the companies and technology, so we can continue to grow the combined business together.”
Cendyn has recently partnered with OpenTable to allow hotel and resort restaurants link key guest profiles with dining and loyalty data, helping to provide a personalised dining experience and enabling loyalty recognition across the guest journey.
