US: Customer data platform Cendyn has partnered with restaurant platform OpenTable to allow hotel and resort restaurants link key guest profiles with dining and loyalty data.
The integration between Cendyn’s eInsight CRM and OpenTable provides a unified view of profiles on the OpenTable restaurant platform. It allows for personalised dining experiences and enables loyalty recognition across the guest journey.
Insights include dietary and dining preferences, loyalty status, and other details related to current or previous stays.
Tim Sullivan, CEO and president at Cendyn, said: “This new partnership offers exciting personalisation and guest engagement capabilities for any hotel with dining facilities. By combining the power and reach of OpenTable’s restaurant platform and dining network with Cendyn’s eInsight CRM, we can now provide hotel and resort restaurants a single, real-time view of their most loyal guests.
“By empowering hotel staff with a single view of guest data to recognise, reward, and incentivise their guests, our customers have more opportunities to increase guest loyalty and satisfaction.”
For further information about the partnership, click here.
Cendyn helps to align a hotel’s revenue, eCommerce, distribution, marketing and sales teams with data, applications and analytics. The company operates across the US, UK, Germany, Singapore, Bangkok and India.
OpenTable, part of Booking Holdings, powers more than 50,000 restaurants, bars and wineries world-wide. Its software drives reservations, payments, guest insights and operations.
BHN held a webinar in partnership with Cendyn called Driving loyalty now and in the future. Watch the replay here.
