Worldwide: Expedia Group has been named the official preferred redistribution partner of IHG Hotels & Resorts.
The Optimised Distribution program by Expedia Group aims to eliminate the inefficient and expensive wholesale distribution market. The program resolves these challenges by creating a primary gateway solution for the hotelier and its B2B demand partners. It works to reduce costs, generate incremental revenue, and provide accurate content and rates to travellers.
IHG Hotels & Resorts is the latest hotel chain to partner with Expedia Group and join its Optimised Distribution program on a preferred basis. Expedia Group’s network helps to connect hotels with a range of third-party travel providers as well as tour operators and travel agents.
George Turner, chief commercial and technology officer at IHG Hotels & Resorts, said: “We are thrilled to join Expedia Group’s Optimised Distribution Program. This arrangement will enable us to more seamlessly manage our wholesale distribution by providing cost savings, better control over our channel mix and enhancements to our revenue management strategy, ultimately driving additional value for our owners and hotels.”
Ariane Gorin, president of Expedia for business at Expedia Group, said: “We’re here to build great products, and facilitate connections between travellers and our partners by using the power of our platform. That is why we are so pleased to have IHG join the success of the Optimised Distribution program. We are looking forward to helping IHG leverage this solution to fuel their growth and power more travel.”
Expedia Group is made up of four pillars: Expedia Services, focused on the group’s platform and technical strategy; Expedia Marketplace, centred on product and technology offerings; Expedia Brands, housing all consumer brands; and Expedia for Business, consisting of B2B solutions and relationships.
The Expedia Group family of brands includes: Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, CarRentals.com, and Expedia Cruises.