HiJiffy launches launches GPT-4 chatbot for hotels


[Credit: HiJiffy]

Worldwide: Guest communication platform HiJiffy has released the 2.0 version of Aplysia OS, its guest communications operating system that will use the power of generative AI.

The technology will work directly on the hotel’s website, social media channels and messaging apps, supporting the full guest journey pre-booking and post-stay.

Hoteliers will be able to set up answers to FAQs including the ability to import data from external sources such as websites, digital documents and more. With additional support by GPT-4, conversations will produce refined answers without the need for sending long text based on pre-defined FAQs.

The chatbot will only provide answers based on content validated by hotels to minimise misleading answers, made-up content or off-topic information. The AI can also understand complex queries that may include more than one question or request, and infer meaning from misspellings or incomplete sentences.

José Mendonça, HiJiffy’s CTO, said: “By dispensing the provision of specific and structured responses to instruct the chatbot on how to answer each FAQ specifically, all thanks to the power of generative AI, it will be possible to automate the vast majority of the common guest questions and requests with a few clicks. 

“The guest experience will be incomparably better as interactions will become more natural and engaging, simulating human-like communication. The average automation levels of the 1,600+ hotels currently using HiJiffy is between 80 to 85 per cent, which is already an outstanding figure. Now, with Aplysia’s new capabilities, we are confident that we will be able to successfully handle more than 90 per cent of guest queries without requiring human intervention. This will have a massive impact on the hotels’ operations.”

HiJiffy first launched Aplysia last year. The beta version of Aplysia GPT-4 will soon be made available for current HiJiffy clients. Non-clients can join a waitlist 

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