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US: Wyndham’s boutique hotel brand Dream has appointed John Doe US to handle global lifestyle PR duties.
The agency is tasked with “developing the brand’s lifestyle media relations and creating campaigns to highlight its interaction with the worlds of fashion and design”. It agency was appointed following a competitive pitch.
The Dream brand was founded by hotelier Virkam Chatwal, and recently entered into an agreement with Wyndham Hotel Group, in which Wyndham gained exclusive rights to franchise and manage the brand globally.
It currently has hotels in New York (two), Miami, Bangkok, Thailand and Cochin, India.
Senior VP of brand development Brendan McNamara, said: “The Dream brand is at an exciting stage with great properties, innovative services and an inspiring story. We wanted to work with an agency that understood not only our consumers but also how we interact in their cultural lives.”
The account will be led by John Doe publicity director Meena Khera. The business win comes after the London based agency launched its US operation in October this year.
www.dreamhotels.com
www.johndoehub.com
