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Hosted by BHN editor Eloise Hanson.
Sponsored by Agilysys and Ruckus
A new wave of travellers prioritise experiences over traditional luxury. Many of the major hotel chains have actively grown their luxury lifestyle portfolios in response to changing preferences, which presents a significant opportunity for nimble, independent hoteliers to attract guests seeking experience-driven, value-conscious stays.
We discovered:
• The psychographics of the modern traveller, including their motivations, preferred experiences, and value priorities
• How to optimise online presence (website, social media) to attract the experience-driven traveller
• Innovative revenue streams and amenity-packages for the value-conscious traveller
• Investment and development potential for new projects
With thanks to:
• Michele Fitzpatrick, CEO, eviivo
• Aimee Hodgkin, director of hotels, Mr & Mrs Smith
• Fabian Zellinger, VP corporate development, systems and new ventures, Ruby Hotels
• Luc Boschmans, managing director, Tristan Capital Partners
