Out with the old, in with the new: Driving loyalty now and in the future

Hosted by Eloise Hanson, editor, IHM

Boutique Hotel News in partnership with Cendyn

Changing consumer priorities and values have called for a re-evaluation of hotel loyalty programs. Innovative strategies and a strong engagement plan are needed to reignite growth. This webinar will explore the steps needed to ensure your hotel brand is maximising its potential to drive renewed loyalty among customers.

You will learn:

• How to create, launch and manage a successful loyalty program to attract and retain guests

• How to balance transactional incentives with emotional connection and build trust

• Effective tips to personalise and humanise an autonomous guest journey

• Consumer shopping and buying behaviour – understanding and identifying valuable opportunities

Joining the discussion will be:

Casper Overbeek, chief digital and experience officer, citizenM

Victoria Curley, group revenue and distribution manager, Roomzzz Aparthotels

Niels Mekenkamp, director of business solutions, Cendyn

Ellis Connolly, chief revenue officer, Laasie

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