Hosted by Eloise Hanson, editor, IHM
Boutique Hotel News in partnership with Cendyn
Changing consumer priorities and values have called for a re-evaluation of hotel loyalty programs. Innovative strategies and a strong engagement plan are needed to reignite growth. This webinar will explore the steps needed to ensure your hotel brand is maximising its potential to drive renewed loyalty among customers.
You will learn:
• How to create, launch and manage a successful loyalty program to attract and retain guests
• How to balance transactional incentives with emotional connection and build trust
• Effective tips to personalise and humanise an autonomous guest journey
• Consumer shopping and buying behaviour – understanding and identifying valuable opportunities
Joining the discussion will be:
Casper Overbeek, chief digital and experience officer, citizenM
Victoria Curley, group revenue and distribution manager, Roomzzz Aparthotels
Niels Mekenkamp, director of business solutions, Cendyn
Ellis Connolly, chief revenue officer, Laasie
