This report aims to bring some clarity to the global boutique/lifestyle hotel sector, starting by looking at some of the key innovators of the boutique concept, who each in turn brought something to the sector.
The difficulties in defining the sector are considered and given these difficulties, the main characteristics of the boutique hotels are reviewed, giving examples how they differ from the standard hotel product.
Boutique hotels are often not just about developing a new hotel product, but this development has often led to them adding value not just to the building but also the neighbourhood it is situated in. The report looks at example of this.
Hotels as an investment vehicle have grown in importance over the last decade or so, and despite of the global economic slowdown, investment in the sector has continued, the report provides details on recent transactional activity in the sector.
Social media and its usage in the boutique and lifestyle sector are discussed, with analysis showing which of the media the boutique brands use.
There are several key trends impacting the industry at present, such as the inclusion of soft brands along with the categories of boutique and lifestyle hotels. Others discussed comprise the proliferation of new brands, and the growth of boutique brands in Europe.
This is followed by ’boutique brand bytes’, snapshots of many of the boutique companies /brands/concepts. They are broken down into boutique/lifestyle brands, resorts, global brands, design-led brands, eco-friendly, health conscious and budget boutique hotel companies.