![[Credit: The Londoner] The Londoner opens in Leicester Square](https://boutiquehotelnews.com/wp-content/uploads/2021/09/New-Project-54-800x445.jpg)
Reading Time: < 1 minuteUK: Owned by Edwardian Hotels London, the 16-storey, 350-guest room property has officially opened in London’s West End. Held to be the city’s first ‘iceberg’

Reading Time: < 1 minuteWorldwide: In support of Earth Day, held 22 April annually, Preferred Hotel Group will launch I Prefer Points for Good where members can donate points
Soft brand strategies