
Reading Time: < 1 minuteWorldwide: Preferred Hotel Group, the parent company of Preferred Hotels & Resorts, Beyond Green, PTG Consulting and others, has rebranded to Preferred Travel Group.
![[Credit: The BoTree] Shiva announces The BoTree opening in 2023](https://boutiquehotelnews.com/wp-content/uploads/2022/12/Screenshot-2022-12-14-at-09.22.42-800x445.png)
Reading Time: < 1 minuteUK: The BoTree, opening in July 2023, will join its sister properties Middle Eight and The Guardsman in London and become a member of Preferred Hotels & Resorts’ Legend Collection.

Reading Time: < 1 minuteUK: Preferred Hotels & Resorts has named Rachel Louis as the group’s regional director of UK and Ireland.

Reading Time: < 1 minuteBHN editor Eloise Hanson speaks to Michelle Woodley, president of Preferred Hotels & Resorts, about travel trends.
![[Credit: Francisco Nogueira] Nordic Hotels opens Sommerro in Oslo](https://boutiquehotelnews.com/wp-content/uploads/2022/09/XDTCn5z0-800x445.jpeg)
Reading Time: 2 minutesOslo: Nordic Hotels & Resorts has opened Sommerro, a 231-room Art Deco hotel, in Oslo’s West End.

Reading Time: < 1 minuteUS: Lori Strasberg has been named senior vice president of marketing at Preferred Hotels & Resorts, effective immediately.

Reading Time: 3 minutesWorldwide: Preferred Hotels & Resorts has added 19 new member hotels between April 1 and June 30 this year.

Reading Time: < 1 minuteUS: Preferred Hotels & Resorts has partnered with Virgin Hotels to bring the brand’s US properties into the L.V.X. Collection.

Reading Time: < 1 minuteBHN speaks to Christian Graf, general manager at Middle Eight, about driving brand awareness.

Reading Time: < 1 minuteBHN sits down with Charles Oak, hotel director of The Londoner, to talk about establishing reputation, taking a new hotel to market during a pandemic,