Boutique Hotel News takes a look at the best in bathroom amenities for your guests.
Of all the elements that make up the complicated business of planning, designing and operating a hotel, it is often the small details which your property will be judged on.
A good case in point is the decision over which toiletries and amenities your guests will find in their bathroom. For many choosy guests, this is as crucial as the comfort of the bed. As leading supplier Molton Brown puts it: “It is well understood and documented that the two most important aspects in a luxury hotel stay are ‘the bed’ and ‘the bath’ experience. These are two areas a hotel should never compromise for a discerning guest. They help a hotel build their luxury credentials.
Fragrance and scent memory are more memorable than taste, says the company – selecting the right products will not only enhance your guest experience, but create a ‘scent memory’ for your hotel.
“When selecting toiletries, the key is to know your hotel demographics: young, old, family, more male or female, nationality of your guests, corporate or resort etc. In addition, the hotel’s destination and season should be reflected in the fragrance selected. Perhaps one fragrance does not fit all. Molton Brown offers a variety of luxury hotel collections with over 25 fragrances and formulations to truly customise your guest experience. We have fragrance experts that will assist hotel in not only picking the right scent but creating a signature experience. In addition, some hotels will be better with bottles or perhaps tubes depending on bathroom design, demographics, and usage,” says Molton Brown.
The company has been supplying hotels for more than 40 years, and holds a Royal Warrant for the supply of toiletries from Her Majesty, Queen Elizabeth II. It offers five Luxury Hotel Collections of amenities and accessories with more than 25 formulations and fragrances. Its offer includes an exclusive bespoke hotel collection and dual label hotel collection for larger hotels and hotel groups. A full complement of partnership benefits including butler and concierge programs, corporate gifting, room to retail programs and more are available.
Another well known and well respected brand in the space is Gilchrist & Soames, which has been supplying hotels for more than 30 years.
“What gives us such sweeping global reach is the supreme value that we place on creating the finest amenities available, our commitment to concierge-level service, and our dedication to environmental stewardship and clean, skin-friendly formulations,” says the company.
Gilchrist & Soames products can be found in properties such as Peninsula Hotels, Ritz Carlton Hotels, The Radisson Edwardian Group and Mandarin Oriental Hotels. The company says it has the production capacity to produce and deliver a comprehensive programme to meet virtually any customer requirement.
“Whether a design-minded urban boutique hotel or a luxury serviced apartment, Gilchrist & Soames offer amenities detailed to enhance the experience for guests on a global scale. Hoteliers and operators can explore an abundance of house collections and specialty brand amenities; from celebrity-endorsed Italian brand Salvatore Ferragamo to the uncompromising perfection of British perfumer Ormonde Jayne or vegan-friendly haircare brand by award-winning celebrity hairstylist Tara Smith to name but a few. Gilchrist & Soames has the perfect match for any luxury property looking to offer hotelier guests premium amenities,” says the company.
Ian Koehler, vice president, luxury independent sales, at Gilchrist & Soames, adds: “Hoteliers continue to look for products that speak to the uniqueness of their individual hotel or location. Whether that be packaging, fragrance, or brands. They want to provide guests with a personal care experience that is familiar, yet feels like it could have been purchased at an upscale boutique down the street.”
As consumers become more environmentally aware, suppliers such as Gilchrist & Soames have reacted by developing environmentally-friendly formulations, using recyclable packaging, employing green manufacturing processes, and partnering with companies that share a commitment to the environment.
This consumer awareness and concern extends to ingredients too. Gilchrist & Soames says: “Our formulations aren’t only gentle on the environment, but also gentle to the skin. We place a major emphasis on ingredient education and are proud to adhere to a strict formulation criteria. Our products contain no parabens, phthalates, petrol-derived ingredients, mineral oil, urea, DEA, TEA, DMDM hydantoin, or propylene glycol. They do feature food-grade, naturally derived USP glycerin, and natural conditioning agents from honey and the Brassica plant instead of petrochemicals.”
As well as the long established brands in the amenities space, the last few years have seen a surge of exciting new brands entering the market. One of these is Noble Isle, which describes itself as “an exquisite bath & body brand, made in the UK and inspired by the natural and cultural riches of the British Isles, featuring unique extracts sourced from celebrated local producers, including rhubarb from England, sea oak from Ireland, malted barley from Scotland and beetroot from Wales.”
Following the successful launch of its retail range in 2012, Noble Isle has created an “outstanding bespoke collection of hotel amenities and accessories to complement and enhance the rooms of extraordinary hotels”. Noble Isle’s luxury hotel amenity collection is available in 30ml, 75ml and 250ml, including a 30g soap bar and accessories.
To complement its amenity collection, it offers a luxurious range of corporate gifts, fine fragrance candles and reed diffusers.
“Our products are made in the UK using British ingredients and extracts from local producers, which give our brand another layer to the stories our hoteliers can share with their own customers. In this day and age, people like to know more about the background of products and brands, there is also a trend to buy British and our products offer an interesting local story,” says the company.
Brand new to the market is the Made for Life range by Spiezia Organics, a series of bespoke amenity ranges around the UK throughout 2016.
The ethically accredited company which produces its hand-blended 100 per cent organic skincare oils from its base in Cornwall offers award-winning products including facial cleanser, toner and moisturising oils and balms for face and body. There are also organic soaps, organic muslin cloths and most recently the launch of a new hand and body wash.
Currently Made for Life by Spiezia Organics produces amenity ranges for Brown’s Hotel in Mayfair and the brand has recently teamed with GWR to launch a bespoke Rest and Revive pack containing an organic muslin flannel, an organic lemon soap and a Skin Solve Balm with calendula for first class passengers travelling on the new sleeper service.
This collaboration has been followed by the launch of a new amenity range for the Balmoral Hotel in Edinburgh, with guests receiving a rosemary and water mint candle, bath salts, body balm and bath and body oil. Two more amenity ranges are due to be launched in January 2017.
Amanda Barlow, managing director of Made for Life by Spiezia Organics, says: “It has been part of the company’s growth and expansion plan for some time to extend our offering into a range of British made bespoke and tailored organic and natural amenities. Having worked within the hospitality industry for over 30 years I have a keen interest and understanding of the benefits of offering effective organic and natural amenities to promote a company’s eco credentials and commercials. Being authentic and focusing on the customer is fundamental to this. The projects we work on all consider sustainability as well as cost.”
Gilchrist & Soames
Made for Life by Spiezia Organics