UK: New York-based hospitality company Sydell Group will open NoMad London on May 25 2021.
The Sydell Group, founded by Andrew Zobler, has now opened two properties in London – the other being The Ned. In order to launch NoMad London, the group partnered with Doha based investment firm BTC.
NoMad London is a 91-room hotel housed in the former Bow Street Magistrate’s Court located in London’s West End. There is also 21 suites available.
The NoMad Restaurant is open five days a week. Side Hustle, NoMad’s version of a British pub, serves sharing plates and spirits created by mixologist Leo Robitschek and the NoMad Bar team. Coffee, tea, cocktails, and snacks are served at The Library. There is also a cocktail bar and lounge, Common Decency.
Executive chef Ashley Abodeely will oversee dining and drinking at NoMad. Food and beverage director Chris Perone will lead the overall hospitality and dining room teams.
The Magistrates’ Ballroom consists of over 9,000 square feet of space for weddings, events and meetings. Here, there are two private dining rooms and a separate bar.
Also, within the hotel there will be the Bow Street Police Museum, paying respects to the building’s past of being a police station for over 100 years, as well as the Magistrates’ Court.
The transformation of the nineteenth century building into a hotel was completed by New York-based interior design studio, Roman and Williams. The firm has worked on projects such as Ace Hotel New York, The Boom Boom Room at the Standard High Line, and the Chicago Athletic Association Hotel.
Robin Standefer, cofounder of Roman and Williams, said: “The spirit of the London NoMad is collected and fundamentally residential. It embraces a New Romanticism that has a powerful contrast with the grit and strength of the courthouse. From rich textured textiles to aesthetic inspired woodwork to ethereal murals, the space evokes a grand residence but always tempered with a bohemian spirit that Stephen and I infuse into every Roman and Williams project.”
Stephen Alesch, cofounder of Roman and Williams, said: “With all our projects, we want people to feel comfortable and curious. On a journey of discovery that is familiar even if it’s from a dream they may have had. The Nomad is meant to be beautiful, bohemian and evocative all at once. The building is so powerful and remarkable that you are embraced by its strength, while the rich and textured interiors balance the bones. There is a tension between this muscularity and softness that creates a powerful narrative for the guest. There are many stories to discover and hopefully to create.”
Sydell collaborated with creative partners be-poles to curate over 1,600 collected and commissioned woks of art by various British and international artists. Antoine Ricardou, founder of be-poles, said: “The art for NoMad London was carefully curated to explore the exchange of creative ideas between New York and London. The full collection is not only a unique ode to the neighborhood of Covent Garden and the Royal Opera House across the street, but to the NoMad’s American roots, creating a rich narrative that blends photographs, sculptures, ceramics, paintings, drawings and more.”
be-poles is a Paris and New York-based narrative design studio. Its clients include Sydell Group and NoMad Hotels, Four Seasons, Perseus Properties, Le Barn Hôtel, Hôtel Le Pigalle, Eleven Madison Park, Les Sources de Cheverny, Cyril Lignac, Moet Hennessy, and more.
