UK: The first NoMad hotel in Europe will be located in Covent Garden in the former Bow Street Magistrates Court, and is scheduled to open in December.
New York-based hospitality group, Sydell Group, founded by Andrew Zobler who opened The Ned, is behind the new property.
The hotel has been designed in collaboration with Roman and Williams. Sydell has a history of working with the design firm as the developer of Ace New York, and have collaborated with them across all Freehand hotels.
NoMad will house an art programme celebrating the influence of post-war American art and European avant-garde. It was developed and curated in partnership with Be-Poles – the firm behind NoMad’s hallmark design.
The hotel will feature an all-day dining space housed in an atrium. Executive chef Ian Coogan will also head The Side Hustle – a pub-like environment serving shared plates inspired by Mexican cuisine.
Supporting Coogan is Abram Bissell, who rejoins the team after earning two Michelin Stars at The Modern in NYC. Mixologist Leo Robitschek and bar director Pietro Collina will also join the culinary team, which is to be overseen by food and beverage director Chris Perone.
In the first-ever NoMad lounge, Common Decency, there will be a craft cocktail bar, and coffee, snacks and wine will be served in The Library.
Below ground will house a night-time space and will feature DJ talent.
Sydell Group manages a portfolio of unique hotels, best known in London for launching The Ned in partnership with Ron Burkle and Soho House. The group manages The NoMad, New York, Los Angeles, and Las Vegas; The LINE LA, DC and Austin; and Park MGM Las Vegas.