![[Credit: Nick Fewings on Unsplash] PGIM launch JV with Madison Cairn](https://boutiquehotelnews.com/wp-content/uploads/2022/05/photo-1632763415573-902d1e610e65-800x445.jpeg)
Reading Time: < 1 minuteUK: PGIM Real Estate, the property investor arm of Prudential Financial, has launched a joint venture with the newly formed division of Cairn Group, Madison Cairn.

Reading Time: < 1 minuteUS: Three boutique properties in downtown Lenox are reopening under The Lenox Collection, operated by Life House and owned by 388 Ventures.
![ALL – ADCB Infinite Credit Card [Credit: ADCB] Accor and ADCB launch credit card in UAE](https://boutiquehotelnews.com/wp-content/uploads/2022/05/1560x720-accor-Infinite_tcm41-452605-800x445.jpg)
Reading Time: < 1 minuteUAE: Accor has partnered with commercial bank ADCB to co-brand the ALL – ADCB visa credit card, offering users perks and benefits at Accor properties locally.

Reading Time: 2 minutesWorldwide: Lifestyle brand ELLE has launched ELLE Hospitality, comprising two boutique concepts Maison ELLE and ELLE Hotel.
![[Credit: Caption by Hyatt] Hyatt launches lifestyle brand Caption](https://boutiquehotelnews.com/wp-content/uploads/2022/05/Screenshot-2022-05-24-at-17.13.33-800x445.png)
Reading Time: < 1 minuteUS: Hyatt’s latest brand, Caption by Hyatt, will launch with a property in Memphis, Tennessee this summer.

Reading Time: < 1 minuteAustria: In partnership with Vienna Giant Ferris Wheel, Superbude have designed a hotel room for a guest to win a one night stay with a friend.
![[Credit: The Crossroads Hotel – Newburgh] Ascend Hotel Collection adds three US properties](https://boutiquehotelnews.com/wp-content/uploads/2022/05/NY110LobbyTemp2_1-800x445.jpg)
Reading Time: 2 minutesUS: The Harborview in Wisconsin, The Crossroads Hotel – Newburgh in New York, and the 17 West Hotel in Oklahoma have joined the Ascend Hotel Collection by Choice Hotels.

Reading Time: 2 minutesUK: Mactaggart Family & Partners, the majority investor in Resident Hotels Ltd, has acquired a controlling stake in Sleeperz Hotels.

Reading Time: 2 minutesUK: The Independent Hotel Show Awards 2022, which celebrates boutique hoteliers driving innovation and excellence, has opened for entries.
![art’otel Amsterdam [Credit: Paul Winch-Furness] PPHE extends partnership with Radisson](https://boutiquehotelnews.com/wp-content/uploads/2022/05/arotel_Amsterdam_Library-800x445.jpg)
Reading Time: 2 minutesWorldwide: The strategic partnership between PPHE Hotel Group and Radisson Hotel Group will see each party gain access to additional brands.