Alliants appoints VP sales EMEA

Alliants sales EMEA

Amer Latif

EMEA: Customer experience platform Alliants has named Amer Latif as vice president of sales for Europe, Middle East and Africa (EMEA). 

Latif will focus on building relationships with Alliants’ existing customers as well as developing key markets, leading and supporting the company’s sales team. 

Previously, Latif held positions at Travelzoo as head of business development, and Sonocent as vice president of sales. 

Latif said: “What really excites me about Alliants is that it combines the two things that I’m really passionate about: SaaS and hospitality.

“The training and development of sales teams is something that I have always enjoyed and excelled at and I will be ensuring that we continue to deliver our products and services to our clients in a seamless and highly-attentive fashion,” he added. 

Tristan Gadsby, CEO of Alliants, said: “Alliants has ambitious growth plans, so we are thrilled to welcome Amer to our team as we meet the ever-increasing demand for innovative digital solutions that deliver first-class customer experiences.”

Founded in 2009, Alliants combines messaging with concierge recommendations, trip planning, mobile apps, chat applications and more. Its hotel partners include luxury brands Nobu and Four Seasons, as well as independent hotels Sea Containers London, Grosvenor House Suites, and more.

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