Cvent appoints head of European sales

UK: Cvent – a meetings, events, and hospitality management technology provider – has appointed Graham Pope as head of European sales for its hospitality cloud platform.

In his new position, Pope will drive continued growth in Europe and support the company’s expansion into new and emerging markets, looking to meet customer’s MICE and corporate business goals.

He comes to the role with nearly 14 years of experience in the event and software-as-a-service space, and will be based at Cvent’s European headquarters in London.

“It’s an incredibly exciting time to join the Cvent team. Our sourcing volume continues to grow at an incredible rate, and we’re adding thousands of new event organisers every month to our sourcing platforms; meaning ample opportunity for our hospitality clients to attract events to their properties and increase their MICE business,” said Pope.

“At the same time, our room block management and venue diagramming offerings help hoteliers delight organisers and maximise the profitability of that business. It’s an honour to be part of a company that is passionate about delivering world-class solutions that allow our clients to drive positive business results,” he continued.

Hotels use Cvent software solutions to operate their MICE business efficiently, and can advertise on the Cvent Supplier Network to meeting organisers. In 2018, organisers sourced more than 42 million room nights and $16 billion in meetings and event spaces using this platform.

Clients of the Marquee Cvent Hospitality Cloud include InterContinental Hotels Group and Hilton Worldwide, in addition to hundreds of independent and boutique hotels across Europe.

SVP of sales for Cvent Hospitality Cloud, Bharet Malhotra, commented: “Hoteliers recognise the important role our digital marketing tools and software solutions play in their overall MICE strategy and their ability to attract their share of the growing market – nearly $19 billion of which will be sourced through our platforms this year.”

Malhotra added: “Graham’s wealth of experience and understanding of the marketplace means our European team can continue to deliver exemplary service while helping our clients reach new levels of success.”

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