UK/US: Jérémie Dardard has been named chief operating officer at Magnuson Hotels overseeing the group’s UK and US portfolio.
Dardard is based in the UK and has been with Magnuson for four years, most recently serving as global head of corporate revenue strategy.
His appointment comes as Magnuson increases its focus on franchising in the US. The group signed 80 hotel agreements last year and reported a 40.5 per cent increase in RevPAR for its Independent Collection.
CEO Thomas Magnuson said: “As we grow, Jérémie will bring a fresh pair of eyes and his many years of experience in the hotel industry to bear. Jérémie has excellent management skills and the right temperament for the job and we’re thrilled to promote him as we help more owners achieve the best possible performance for their hotels.
“As the industry enters a bumpy recovery phase, we anticipate a strong growth pipeline in 2022 as Magnuson focusses on capturing essential business in local markets and helping upper-economy and midscale hotels reposition to higher revenue segments.”
Dardard said: “What I like the most about Magnuson is the culture. There is no politics and that is very rare.
“We have been signing hotels throughout the pandemic and been beating record after record with performance, but there is still more to achieve. I believe that owners are increasingly drawn to our model, which offers standards without standardisation and no costly PIPs to join our growing portfolio.”
Magnuson Hotels is a global flag which offers a variety of routes to market for owners, both branded and unbranded, underpinned by the Magnuson Cloud which includes distribution. Properties do not require renovations but the group insists on an aggregate review score.
