Meliá Chiang Mai appoints GM

Snoecks named general manager of Meliá Chiang Mai

Edward E. Snoecks

Thailand: The Meliá Chiang Mai hotel, which is set to open later this year, has announced Edward E. Snoecks as its general manager.

Snoecks has over thirty years of hospitality experience in both Europe and Asia. Most recently, Snoecks managed the pre-opening of Sindhorn Kempinski Hotel Bangkok & The Residences and worked as Thailand’s regional general manager and general manager of The Okura Prestige Bangkok.

Snoecks, who has worked in Asia since 1994 when he joined The Regent Hong Kong’s food and beverage department, has also previously been the general manager of Crowne Plaza Hong Kong Causeway Bay, as well as the vice president of hotel operations at Hong Kong Parkview Hotel Services.

Additionally, Snoecks has prior experience with Marco Polo Hotels in Hong Kong, the Mutiara Hotel Kuala Lumpur and Le Royal Meridien Baan Taling Ngam on Koh Samui.

Ignacio Martin, area managing director South East Asia at Meliá Hotels International, said: “Edward’s exceptional leadership abilities and his rich and diversified experience in opening and managing hotels in Asia make him the obvious choice to take charge of Meliá Chiang Mai, our second Meliá Hotels International property to be opened in Thailand following the successful launch of Meliá Koh Samui.”

The Meliá Chiang Mai, set to open in the fourth quarter of this year in Chiang Ma’s city centre,  is owned by Asset World Corporation and launched by Meliá Hotels International. The property was announced in June of this year.

The property, intended for bleisure, will include a 22-floor tower, along with a seven-story podium building. The hotel will offer a variety of amenities including two restaurants, two bars, a YHI Spa with treatment rooms, a fitness centre, a pool, a ballroom, and additional meeting spaces.

Snoecks said: ​​“With a 360-degree rooftop bar featuring two bars connected by a glass bridge, a 21st-floor executive lounge with panoramic views of Chiang Mai, a range of conference facilities and much more, my team and I are looking forward to launching a hotel that promises to exude the mystic splendour of Northern Thailand and draw on Meliá’s warm Spanish hospitality.”

Meliá Hotels International operates more than 390 hotels, either open or in the pipeline, throughout more than 40 countries under seven different brands. The company was founded in Spain in 1956.

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