US: Jade Hammond has been named as the group’s Hawai’i director of sales and marketing, and will be responsible for the islands’ nine properties under the OLS Hotels & Resorts brand.
Hammond will play an active part in the onboarding process of future Hawai’i hotel additions, supporting the portfolio’s growth with new wholesale, retail and corporate accounts.
Prior to joining OLS, Hammond was the Hawai’i senior market manager for global distribution platform, Hotelbeds, and was responsible for bringing in $130 million of revenue to Hawai’i annually.
Before Hawai’i, Hammond managed 11 Caribbean Islands at Tourico Holidays.
Ben Rafter, chief executive officer of OLS Hotels & Resorts, said: “We are excited to welcome Jade to lead our hardworking Hawai’i team in sales and marketing strategy. Jade’s knowledge and experience in the competitive Hawai’i market will be a valuable asset to our growing portfolio of Hawai’i properties.”
OLS Hotels & Resorts has a portfolio of 31 boutique and branded properties throughout the US. The company is led by Ben Rafter and specialises in using analytics and technology to ensure properties are optimising return on investment.