Brand extension: The synergies between hotels and retail


Hosted by Eloise Hanson, editor, IHM

[sponsored by Bizzon and elina]

Some hotel brands drive revenue through integrating retail into their value proposition. Fashion brands have even entered the hotel business to contextualise or extend their offering. This webinar will explore the synergies between the two industries, looking at concept development, customer experience, loyalty and more.

You will learn:

• How to maximise revenue per square foot and other e-commerce capabilities

• How 2021 has changed the way we shop and where the opportunities are for hotels to capitalise on this

• Connecting the off and online experience – what is the role of the human touch?

Trailblazers joining the discussion will be:

Suzanne Mahoney, co-founder and managing director, LiBi Loves

Christine Visneau, VP retail, art and curation, Makeready

Felicity Black-Roberts, VP acquisitions and development, EU and North Africa, Hyatt

Paul Tsalikis, founder and CEO, VANITY GROUP

Antony Doucet, brand and marketing director, Kerten Hospitality

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