Do you TikTok? The new mix of marketing and distribution

Hosted by Eloise Hanson, editor, IHM

[sponsored by Cvent and Duve]

TikTok has amassed a huge consumer following prompting many hoteliers to experiment with new social channels to engage with their customers. To what extent can platforms like Instagram, YouTube, Pinterest and others disrupt the OTA dominant distribution landscape and drive organic bookings?

You will discover:

• How to develop a multifaceted digital marketing strategy to capitalise on current booking and travel trends

• The role of new social media channels in the booking cycle – how can hotels capture and earn attention?

• The features, tools and plug-ins available to capture data and build rich customer profiles

• Domestic vs international marketing – understanding traveller sentiment and how best to appeal to new audiences

Trailblazers joining the discussion will be:

Harry Fielder, managing director, Umi Digital

Christalena Vraila, co-founder, Mr. Highline

Katie Scott, marketing and communications manager, Rockliffe Hall

Abi Tottenham-Smith, head of social and brand content, Small Luxury Hotels of the World

Karthik Priyadarshan, country digital director, Rixos Hotels Gulf

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