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Hosted by BHN editor Eloise Hanson.
In partnership with ResNexus.
Time: 14:00 – 15:00 BST
Online | Free to attend
Online travel agencies (OTAs) remain a powerful driver of bookings, but their dominance often limits the ability for hoteliers to own the guest relationship. Reclaiming the guest journey requires a strategic mix of targeted marketing, personalised experiences, and technology that empowers operators to engage travellers at every stage of the booking process.
We discovered:
- Online traveller behaviour, booking patterns, and current trends in OTA usage
- Techniques to maintain brand visibility across all stages of the booking journey
- Ways to attract and convert more direct bookings and foster loyalty
- Balancing OTA partnerships with a sustainable direct growth strategy
With thanks to:
- Nathan Mayfield, VP strategic partnerships, ResNexus
- Derry Green, owner, The Secret Garden Glamping
- Gary Lovatt, chair, Keswick Tourism Association
- Shani Grisdale, head of revenue, Troo Hospitality
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