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UK: The Oxford Witney Hotel will be repositioned by owner CL Capital under the JdV by Hyatt brand, set to open by the end of 2026.
CL Capital has appointed InnPractice to manage and operate the property.
The 130-bedroom hotel will include a restaurant and bar, alongside flexible meetings and events spaces hosting up to 90 guests. Its design will take inspiration from Witney’s centuries-old wool and blanket-making tradition.
Graham Norris, managing partner at InnPractice, said: “This is a landmark moment for both InnPractice and for JdV by Hyatt’s arrival in the UK. Oxford Witney Hotel is a compelling setting for the brand’s debut: a characterful market town with its own identity, strong connections to Oxford and the Cotswolds, and real potential to become part of the local social fabric.”
Anna Corkill, RVP development, UK and Ireland, Hyatt, said: “Bringing JdV by Hyatt to the UK is an important milestone for the brand and a natural fit for Witney – a destination with a strong identity and sense of place. Together with CL Capital and InnPractice, we are creating a hotel that reflects the character of the local community while giving guests a distinctive new way to experience Oxfordshire.”
InnPractice was launched in 2025 and works with hotel owners, investors, global brands and independent hotels. Its proprietary InnSights platform provides owners with a single view of financial, operational and guest experience performance.
Highlights:
- Property owner CL Capital has selected Hyatt’s lifestyle brand JdV by Hyatt to reposition the Oxford Witney Hotel in Oxfordshire, marking the brand’s UK debut by late 2026.
- Third-party operator InnPractice has been appointed to manage and operate the 130-room hotel using its proprietary InnSights performance platform.
- Designed around Witney’s historical wool and blanket-making heritage, the property will feature a locally sourced restaurant and bar alongside meeting space for up to 90 guests.
- The signing expands Hyatt’s UK lifestyle portfolio under Regional VP of Development Anna Corkill, establishing a strategic gateway into the Cotswolds market.
