The Bradley in Cheltenham brought to market

The Bradley in Cheltenham is on the market

The Bradley

UK: Hotelier Peter de Savary has put The Bradley up for sale at a price of £1.95 million.

The Bradley in Cheltenham, located on Royal Parade, will be marketed by Colliers and Knight Frank.

In 2015, de Savary purchased The Bradley and restored it. In 2018, the four-storey property reopened as a 10-room townhouse with two new garden rooms.

The Bradley currently trades as a five-star boutique limited-service hotel, and the contents of the hotel is included as part of the sale of the business.

Peter Brunt, director in the hotels agency team at Colliers, said: “The Bradley benefits from the combination of an excellent location and facilities, and generates excellent profitability from high average room rates.”

“However, it also offers exciting potential for expansion to a total of 12 en-suite bedrooms, thereby further increasing both revenue and profits,” Brunt added. “Planning consent has already been secured to create an additional en-suite letting bedroom at the rear of the building in the garden, and in addition plans have been drawn up which show how the rear section of the drawing room could be altered to create another en-suite bedroom.”

Nick Chivers, partner at Knight Frank, said: “The Bradley benefits from being in a highly desirable residential location of Montpellier, which is renowned for its grand Regency properties, chic boutiques, cafes and restaurants, and is in convenient proximity of both Cheltenham Ladies College and Cheltenham College. This provides the perfect opportunity for this magnificent property to be converted into a wonderful single dwelling, and residential planning has already been granted.”

The Bradley is a part of the Havana West portfolio, which comprises: The Beachcroft Hotel; Beachcroft Beach Hut Suites; The Cary Arms and Spa; Cary Arms Luxury Cottages; The Eastbury Hotel; The Merry Harriers; and the Parkway Hotel and Spa.

A spokesperson for the portfolio said that The Bradley was put on the market in order to focus on these other properties.

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