The Asbury Collection appoints MD

The Asbury Collection appoints MD

Ferran Sanfelimon

US: Ferran Sanfelimon has been named managing director of The Asbury Collection in New Jersey, consisting of The Asbury Hotel, Asbury Ocean Club and Asbury Lanes.

Sanfelimon brings over 14 years of leadership experience to the role, joining from Luxe Life NoMad. Prior to this, he served as manager director of Ramada Plaza by Wyndham Atlanta Downtown & Conference Center, part of the Gansevoort Hotel Group.

Other positions held include manager director for properties of the Mark Geragos Hotels portfolio, such as Capri Southampton Hotel in New York, V Palm Springs Hotel and Pond Estate Luxury Retreat in Palm Springs, California, and Casa Tropicana Hotel in San Clemente, California.

The Asbury Hotel opened in June 2016 and features 110 bedrooms with custom-made furniture and design. Asbury Lanes is a concert venue and vintage bowling alley attached to the hotel.

In 2019, Asbury Ocean Club opened and offers 54 luxury rooms. Dining and spa experiences are available for guests and residents only.

Owned by iStar, a real estate investment, finance and development company, The Asbury Collection is managed by Sage Hospitality Group. 

All three properties are part of the Sage Independent Hotel Collection – a portfolio of more than 1,700 rooms. Sage Restaurant Concepts oversees the group.

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