Former executives join Suffolk resort project

UK: The Valley Ridge Resort project in Suffolk has brought in two leading hospitality executives as board advisors for the project.

Robert B Cook, the former CEO of Malmaison, DeVere Hotels and Macdonald Hotels and Resorts, and David Church, real estate financier and former managing director at HFF, have both joined the project.

Formerly known as ‘SnOasis’, The Valley Ridge Resort project encompasses a 284-acre site aiming to serve as a Britain’s next premium staycation resort. The £500 million project plans to offer year-long winter and water sports and use carbon neutral infrastructure to create its hotel and leisure facilities.

Cameron Ogden, director of Valley Ridge Holdings, said: “The Valley Ridge resort will be a leader in its field and having David and Robert join the team is the best reflection of this. They are highly experienced in their fields and bring a stellar track record in delivering major projects. I look forward to working with them to create a vibrant new destination that caters for a wide range of modern needs.”

The site is planned to open in 2023/4, with a variety of amenities included. Church and Cook were brought in to advise due to their experience with other hospitality projects, particularly within the boutique and high-end hotel markets.

Cook said: “The vision for Valley Ridge is that of a truly differentiated destination resort. The combination of sport, fitness and wellbeing coupled with a thoughtful and relevant culinary offering to suit all tastes is exceptional. The quality of accommodation and ease of access will ensure that Valley Ridge will become the go-to for UK staycations.”

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