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Hosted by BHN editor Eloise Hanson. In partnership with Agilysys.
This year, China’s outbound tourism is expected to surpass pre-pandemic levels with projections indicating more 130 million travellers – potentially reaching/exceeding the 2019 high of 155 million. Understanding the nuances of these travellers, as well as those from across the wider APAC region, will be key for hoteliers to meet growing demand.
We discovered:
• Current overview of UK inbound tourism from APAC and future outlook
• Cultural considerations and service expectations of the Asian traveller
• The role of advanced technology to attract and retain repeat business
• Relevant marketing, distribution and communication channels for maximum impact
• How to implement personalised experiences to meet traveller needs
With thanks to:
• Frank Wöller, VP business development EMEA, Dida
• Cindy Ng, head of marketing and communications, UKinbound
• Rike Erdbrink, general manager, Park Hyatt London River Thames
• Matthew Prosser, senior sales director EMEA, Agilysys
