Brand symbiosis and partnerships


Hosted by Eloise Hanson, editor, IHM

How do you ensure a brand is the right prospective partner for your hotel and vice versa? Learn from leading voices about developing, implementing and rolling out hospitality concepts.


You will learn:

• Actionable steps for selecting the right partner

• What to look out for – the opportunities and the pitfalls

• Changing consumer habits

• How the hotel sector is converging with other industries

• Local and digital partnerships


Trailblazers joining the discussion will be:

Cara Federici, founder and CEO, The Madison Melle Agency

Vivien Ivanyi, director of brand management, Raffles Hotels & Resorts, Accor

Tony Kurz, CEO, Brandmark Collective

John Flannigan, CEO and founder, Wylder Hotels

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