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Hosted by Eloise Hanson, editor, IHM
As hoteliers plan to protect and sustain business, we explore the options of joining a collection, converting to a brand affiliation, and operating an independent property.
You will learn:
• How hotel collections are supporting their members during the crisis
• The commercial breakdown of belonging to a collection – how to measure ROI and is it really worth it?
• The process of converting to a soft brand
• Renovations cost and fee structures
• The outlook for the future
Trailblazers joining the discussion will be:
• Philipp Weghmann, EVP Europe, Preferred Hotels & Resorts
• Rebecca Masri, founder, Little Emperors
• Richard Kessler, chairman and CEO, The Kessler Collection
• Tina O’Hara, group director of sales, Cairn Hotel Group
• John Green, founder and MD, JG Collection
