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Hosted by BHN editor Eloise Hanson.
In partnership with Beyond Green and Ruckus.
Feeling overwhelmed by sustainability jargon? This session tackles the complexities of navigating a landscape filled with acronyms, evolving frameworks, and a plethora of certifications. We’ll explore green building accreditations, the challenges of greenwashing, and what distinguishes a sustainable hotel to guests, staff, the community and stakeholders.
What we discussed:
• An overview of the key acronyms – what they mean and why are they important eg. CSRD, ESRS, SDGs, ISO
• How to evaluate different certifications based and determine if pursuing certification is right for your hotel
• Strategies to avoid greenwashing and best practices for communicating sustainability efforts to guests and stakeholders
• How to integrate sustainability into hotel culture, such as empowering staff and motivating guest participation through incentives
With thanks to:
• Alexa Poortier, founder, NOW Transforming Hospitality GmbH
• Fitzroy Hutchinson, energy and sustainability manager, The Celtic Collection
• Iain Shelton, CEO, Swinton Estate
• Nina Boys, VP sustainability, Beyond Green
For more information about the Whatley Manor case study from NOW Transforming Hospitality – please download the slides here.
