Preferred Hotel Group promotes three EU leaders

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Preferred Hotel Group promotes three women in Europe

Brenda Collin (left), Robert Possenti (middle), Mari Carmen (right)

Worldwide: Preferred Hotel Group has announced the promotion of three females taking on leadership positions in Europe. 

Brenda Collin, based in London, is the executive vice president of Europe; Roberta Possenti, based in Milan, is promoted to vice president of Europe; and Mari Carmen Marin, based in Madrid, is the account director of southern Europe. 

As EVP of Europe, Collin oversees the Preferred Hotels & Resorts and Beyond Green brands in the region and directs the efforts of the company’s team of more than 30 associates. During her eight-year tenure with Preferred, she most recently held the position of senior vice president of Europe.

With more than 30 years of experience, Collin has helped Preferred Hotels & Resorts’ European footprint by onboarding more than 50 new member hotels and adding 20 new destinations to its global portfolio. Also, she currently holds the position of chair for the London branch of the Institute of Hospitality, and is a founding member of LeadingHôtelières, a new coalition by HoteliersGuild that aims to accelerate the path to improved gender equality in the hospitality industry. Collin reports directly to Michelle Woodley, president of Preferred Hotel Group.

As VP of Europe, Possenti will collaborate with Collin. Possenti, who was currently nominated to join the HSMAI Europe board of directors, has worked with Preferred Hotel Group for more than 19 years. Most recently, she held the position of managing director of southern Europe. She was responsible for signing more than 40 world-renowned independent hotels and resorts in city and resort destinations across Italy, Greece, and Malta to the brand’s global portfolio. Prior to joining Preferred, Possenti spent 10 years specialising in hospitality sales, specifically managing corporate, leisure, and group sales efforts for Starwood Hotels & Resorts and Hilton Hotels & Resorts.

As account director of southern Europe, Marin is tasked with the retention of member hotels within the Preferred Hotels & Resorts portfolio throughout Spain and Portugal. She reports directly to Possenti and works closely with the wider European team to support hotel engagement with Preferred’s I Prefer Hotel Rewards loyalty programme. Marin joined the company in 2012 and has held various roles, most recently being senior manager of corporate projects.

Lindsey Ueberroth, CEO of Preferred Hotel Group, said: “It is inspiring to work alongside such dedicated and talented women, and I am thrilled to elevate Brenda, Roberta, and Mari to new leadership positions. As we navigate through this recovery phase and beyond, we look forward to leveraging the expertise and strategic foresight of these passionate hospitality professionals who have contributed to our company’s expansion and success in the region over the past two decades to capitalise on so many opportunities for our brands and our member hotels.”

The Ueberroth family owns and operates Preferred Hotel Group, Inc. The group represents more than 1,100 hotels, resorts, and residences across 85 countries.

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