US: Lori Strasberg has been named senior vice president of marketing at Preferred Hotels & Resorts, effective immediately.
Strasberg will oversee Preferred’s global marketing strategy with support from regional marketing team members in the US, UK, Japan, China and Singapore. She brings more than 20 years of experience to the role having previously worked with Starwood Hotels & Resorts before moving to Marriott International following the acquisition of the former by the latter.
During her time at Starwood, Strasberg founded an internal marketing agency that served over 450 hotels. With Marriott, she joined the leadership team that launched the Marriott Bonvoy membership loyalty program.
With Preferred, Strasberg will develop eCommerce initiatives and bank card rate programs to contribute to the organisation’s revenue strategy. Based out of the New York office, she will report to Cheryl Williams, chief revenue officer.
Williams said: “As evolving travel behaviours impact the way we connect with audiences, our marketing efforts should continue to tap into current trends, but also look to the future of travel, which requires an innovative approach and a global outlook that recognises regional interests.
“Lori’s experience leading global teams to launch cooperative marketing programmes will enhance the delivery of our current offering, including our loyalty programme I Prefer, and help us to identify new opportunities that drive value to our member hotels – we are delighted to welcome her to the team.”